Why Scheduling Tweets Sometimes Sucks

I discovered tweet scheduling early last year thanks to Flowtown’s timely.is followed by buffer a couple months later thanks to some Twitter friends.

For those clueless as to what these things do, they basically just schedule tweets so that even when you’re sleeping, sick, or working (you can’t after all, get shee done if you’re tweeting the entire day….

Unless your job involves tweeting), you still seem like the ultimate Twitter pro… or addict – awake and active all hours of the day.

(You can now use the motto “Sleep is for the dead.” on your Twitter bio although I realize some people really just don’t sleep.)

If you’re wondering what the difference is between these tweet schedulers and popular Twitter tools like HootSuite and TweetDeck, the latter two are not only social media dashboards, they also allow you to schedule individual posts to be published to whatever social media account you have at whatever time you want.

Buffer works the same way in that it allows you to schedule your tweets (or Facebook posts) but with this one, you only tweak your “tweet times” once and after that, your job is to just keep feeding it tweets then it queues them for you.

The only downside is that you can only add 10 tweets per day. If you want more then you’ll have to start paying $10/month to get 50 tweets.

Timely on the other hand schedules them for you based on your “best” tweeting times. It analyzes your past tweets (199 to be exact) and determines when you’re most “retweetable” or when your Twitter audience responds to your tweets the most.

And while you can feed it as many posts as you want, it can only tweet them out as much as 9 times per day. Timely also does this for your Facebook posts.

So I’ve been trying it out for a couple of months now, scheduling tweets right before I go to bed, making sure to share all the interesting articles and quotable quotes from interview write-ups I’ve read online.

It’s pretty nice waking up or going on Twitter after work and seeing you’ve gotten retweets, a favorite or a few mentions.

It’s all fine and dandy scheduling tweets daily but when Manila gets hit by a typhoon, someone famous dies, or Mo Twister releases yet another controversial video, what happens?

Okay maybe not that last one. But the point is, when breaking stories happen, 1) you have no idea when it will happen and 2) everyone in your timeline is going to be talking about it.

And if you’ve scheduled tweets the day before and something important happens right when it gets tweeted out and you’re sleeping or away from Twitter?

You’re either the dumbass, clueless of what’s happening around her, or the douche who can’t even be bothered to care about anything else other than self-improvement articles or tech news.

Check this Twitter timeline I made to show you how terrible it’ll end up for you if you’re not there to delete your scheduled tweets right away.

All of the tweets here are actual tweets except of course that one by @cluelesstweeterpohwme. (I’m pretty sure no one owns or will own that Twitter handle)

My recommendation? Schedule tweets during times when you’re awake so that when anything important happens (especially if it’s something tragic), you’re able to delete that tweet and not be a dumbass nor a douche. Simple Twitter etiquette IMO.

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